Chromosome Sports - Supporting Female Athletes
Starter Website
Conceived by a group of parents with athletic daughters, concerned about the future of female sports in a world of trans women athletes dominating their sports and invading their locker rooms. Chromosome sports looked to take a common sense approach to this heated national debate, and offer a consolidated voice for women's sports and it's young athletes.
Promotional Water Bottle and Lanyard
In addition to a blog website with national news feeds, and a forum for open dialogue, the designers at LitFuse created a brand system, and promotional material including business cards, postcards, t-shirts, water bottles, and lanyards. We also provided the graphical support for the set-up of Facebook, and Instagram.