The RealReal - Industry Leading Fashion Resale
Universal Brand and Design System
When Julie Wainwright, CEO of The RealReal, initially reached out, The RealReal was barely an idea. Our journey began with researching and defining the initial concept and brand strategy, followed by developing the initial MVP and subsequent versions as the product evolved.
Cutting Edge eCommerce Marketplace
Over the next 5 years of rapid growth, we designed and managed a comprehensive brand system, all consumer-facing digital touchpoints (desktop, mobile, and native apps), along with a robust back-end CRM, CMS, and a customized inventory management system.
What began as an impressive business plan crafted by a Silicon Valley legend blossomed into a billion-dollar business that recently went public.